1. Introduction

PRAKASH TRADING COMPANY (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, use the PrakashChat platform, create an account, or interact with our services (chatbots, automation flows, integrations, etc.).

We encourage you to read this policy carefully. By using our services, you agree to the practices described here.

2. Information We Collect

We collect information in the following ways:

• Information you provide directly: name, email, phone number, company name, payment details (handled by Stripe), profile picture, custom chatbot configurations.
• Automatically collected: IP address, browser type, device information, operating system, pages visited, time spent, clickstream data, referring URLs.
• Conversation & usage data: messages sent and received through chat channels (WhatsApp, Instagram, Telegram, etc.), flow interactions, button clicks, session metadata — all stored with encryption.
• Cookies and similar technologies: session cookies, preference cookies, analytics cookies (Google Analytics, Mixpanel), advertising pixels (where applicable).

3. How We Use Your Information

We use your information for the following main purposes:

• To provide, operate, maintain and improve the PrakashChat platform
• To process your subscriptions, send invoices and handle payments
• To authenticate your account and provide customer support
• To send important service announcements, security alerts, and (if you opted in) product updates & marketing communications
• To detect, prevent and investigate fraud, abuse, security issues
• To analyze usage trends and improve our AI models (in anonymized or aggregated form)
• To comply with legal obligations and enforce our Terms of Service

4. Sharing Your Information

We do not sell your personal information. We may share data with:

• Service providers (cloud hosting — AWS/GCP, payment processor — Stripe, email delivery — SendGrid/Mailgun, analytics — Google/Mixpanel)
• Channel partners (Meta, WhatsApp Business API, Telegram, Instagram) as required to deliver messages
• Legal authorities when required by law, subpoena, court order, or to protect our rights

5. Your Rights & Choices

Depending on your location, you may have rights to:

• Access, correct, update or delete your personal data
• Request a copy of your data (data portability)
• Object to or restrict certain processing
• Withdraw consent (where processing is consent-based)
• Opt out of marketing emails (unsubscribe link is in every email)

To exercise these rights, please email us at privacy@prakash.trade. We will respond within the time required by applicable law.

6. Cookies & Tracking Technologies

We use cookies and similar technologies for essential functionality, performance, analytics, and (sometimes) marketing. You can manage preferences through our cookie banner or browser settings. For more details see our Cookie Policy (link placeholder).

7. Data Security

We use industry-standard measures including end-to-end encryption for chat content, TLS for data in transit, access controls, regular security audits, and SOC 2 aligned practices to protect your information. However, no system is completely secure.

8. International Data Transfers

Your data may be transferred to and processed in countries outside your home country (including India, Singapore, United States). We use appropriate safeguards (such as Standard Contractual Clauses) to help protect your information during these transfers.

9. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such data, we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on our website. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

PRAKASH TRADING COMPANY
Email: privacy@prakash.trade